WebEngage Review

Overview

WebEngage is a cloud-hosted marketing automation solution built for B2C companies. It enables enterprises to handle cross-channel communication with their consumers, permitting them to deliver messages via push alerts, text messages, emails, on-site alerts, and web and in-app notifications. The software empowers firms to classify their users into segments and deploy targeted campaigns. You can categorize users based on their age, behavior, engagement history, demographic and other pertinent factors. Further, you can share offline and online surveys, and feedback forms with consumers.

WebEngage collects customers’ data and fuses it with transaction data to help you deliver individualized campaign messages. Its campaign dashboard offers real-time visibility into channel and user performance.

Benefits

Deliver Messages through Multiple Channels

WebEngage is a solution for automating communication across all stages of a user’s lifecycle and enables enterprises to deliver communications through browser push notifications, text messages, emails, push notifications, in-app messages, and web messages.

Data Segmentation and Personalization

WebEngage's user CRM module stores data from user actions (events) and user profile (attributes). It also presents features for personalization and data segmentation utilizing user profile data, logical constructs, third-party data from CRM, lifecycle events, and behavioral data.

One-time Integration

Cross-device tracking assists to keep communication contextual and coherent, making the experience relevant and personalized. WebEngage integratios is a one-time task and needs minimal help. After the integration of the SDKs, the data begins to flow into the platform, making it actionable and measurable.  

Rolling Segments

WebEngage’s Rolling Segments feature helps you to dynamically define criteria instead of on the basis of queries. Your company can segment your audiences by user attributes, user behavior, and the technology they utilize.

Product Features

Pricing

WebEngage offers a 14-day free trial and 4 plans:

Solo Plan

For companies with up to 10k Monthly Active Users (MAU)

• $199/mo billed annually
• Basic analytics
• Basic segmentation
• Engage across all channels
• Personalize using users & events
• 5 journeys
• Limited 3rd party integrations
• Email only support

Band Plan

For companies with up to 50k Monthly Active Users (MAU)

• $899/mo billed annually

Everything in Solo Plan, plus:

• Rolling time-window segments
• A/B testing of campaigns
• Channel trends & insights
• Cross-channel comparison
• 10 journeys
• Role-based access
• Chat support

Choir Plan

For companies with up to 100k Monthly Active Users (MAU)

• $1,499/mo billed annually

Everything in Band Plan, plus:

• Advanced analytics
• Frequency capping & DND
• Personalize using 3rd party API data
• Schedule reports
• 20 journeys
• API integration
• Phone support

Orchestra Plan

For companies with more than 100k Monthly Active Users (MAU)

• Custom pricing

Everything in Choir Plan, plus:

• Live view of segments & campaigns
• Dynamic logic within campaigns
• Data ingestion error detection
• Custom reports
• 100 journeys
• Unlimited 3rd party integrations
• Account manager