Lexer Review

Overview

Lexer offers a customer data platform that enables your business to take good care of your customers from acquisition to advocacy to growth. Unify your siloed data into augmented customer profiles utilizing advanced analytics and quality external data to enhance marketing, customer service, and decision making.

Key features of Lexer software include Experian enrichment, advanced customer analytics, and unified data sources. Marketers can execute personalized multi-channel marketing in owned and paid channels to drive engagement, increase control, reduce waste, and boost customer experience. Provide individualized customer care driven by data, enriched consumer profiles, centralized inbox, and fast workflows to minimize costs and enhance consumer experience.

Benefits

Benefits of Lexer Identify

Smart Digital Marketing

Lexer Identify delivers smart insights about your consumers and enables you to find promoting prospects. You can execute individualized communications across multiple digital channels to grow your consumer base and boost ROI.

Targeted Communications

With this software, you can send relevant messages to high-value customer segments. Control your advertising budget to reduce your cost per acquisition and avoid waste. Target your consumers across email, website, search, and social. Engage the right prospects, on the right channels, at the best times.

Single Customer View

Learn about the needs and interests of your customers with a comprehensive overview of your data fused with other sources.

Real-Time Segments

Create dynamic segments that take into account the changing demographics, life stages, and interests of your customers.

One-Click Activation

Engage audiences across several digital channels and optimize them. Ensure no recipient gets the same communication twice.

Find New Audiences

Get full value from your ad spend by utilizing tools to expand your audience base via look-a-like modes, recommenders, and next-best-action.

Unified Customer Data

Lexer swiftly converts idle and disconnected client data into robust unified view of each consumer.

360 Degree View

Boost your data quality with real-time social, demographic, location, and transactional data to expand your view of the customers whom you reach out to.

Deliver Effective Personalization

Learn the common and individual interests of your audience, identify important attributes, and deliver personalized messaging at scale.

Unify Your Marketing Technology

Lexer plays well with other tools and enables you to easily develop an effective marketing software stack.

Compare Vital Segments

You can compare up to six disparate segments and learn what unites and sets apart your audience.

Tailored Communications

Deliver targeted messaging to crucial segments based on what is relevant and important to them at the right time.

Product Features

Pricing

Lexer provides pricing info on request. Contact the company for more details.